Build Custom Dashboards in Looker Studio

Connect GrowPanel to Google Looker Studio and build custom reports with your subscription data. Visualize MRR trends, customer counts, churn rates, and more in a tool your team may already use.

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Free until you're above $200k ARR

Why Use Looker Studio with GrowPanel?

Free Reporting Tool

Looker Studio is free to use. Build unlimited reports and dashboards with your GrowPanel subscription data.

Custom Visualizations

Design charts, tables, and scorecards exactly how you want them. Full control over layout, colors, and styling.

Easy Sharing

Share reports with your team or embed them in internal tools. Control who can view or edit each dashboard.

Combine Data Sources

Blend GrowPanel metrics with Google Analytics, ad platforms, or other data sources in a single report.

Automatic Refresh

Data updates automatically on a schedule you choose. Always have fresh metrics without manual exports.

Familiar Interface

If your team already uses Google Workspace, Looker Studio fits right in with the tools they know.

Two Ways to Connect

Choose your integration method

GrowPanel provides a read-only API key that you use to pull data into Looker Studio. Pick the method that works best for your needs.

Via Google Sheets (recommended): Use an Apps Script to pull data into a Sheet, then connect that Sheet to Looker Studio. Easiest setup, works for most teams.
Community Connector (advanced): Deploy a custom connector for a direct, live connection between Looker Studio and GrowPanel's API. No intermediate spreadsheet needed.

View Setup Guide

Available Data

All the GrowPanel metrics you need for custom reports.

MRR Over Time

Historical MRR and customer counts by date. Build trend charts showing growth over any period.

MRR Summary

Current period metrics: new MRR, churned MRR, net MRR, and total MRR for scorecards and KPIs.

Customer List

Full customer data: name, email, status, current MRR, and plan. Filter and segment as needed.

Movement Table

MRR movements by month: new, expansion, contraction, churn, and reactivation.

Trial & Leads

Track new leads and trial conversions over time. Monitor your funnel metrics.

Plans

Active plan details: name, billing frequency, and currency for segmented reporting.

// Quick start: Google Sheets method

1. Enable Looker Studio in GrowPanel Settings
2. Copy your API key
3. Create a Google Sheet with Apps Script
4. Paste the import script from our docs
5. Run the script to pull data
6. Connect the Sheet to Looker Studio
7. Build your custom dashboard

Simple Setup

Get started in minutes

The Google Sheets method takes about 10 minutes to set up. We provide ready-to-use scripts that you paste into Apps Script. Set your refresh schedule and your data stays current automatically.

View Full Documentation

What Teams Build

Common dashboards teams create with GrowPanel + Looker Studio.

Executive Summary

Single-page overview with MRR, customer count, churn rate, and growth trend. Perfect for weekly reviews.

Movement Analysis

Stacked bar charts showing new, expansion, contraction, and churn by month. See what's driving changes.

Customer Health

Tables of at-risk customers, recent churns, and top accounts by MRR. Filter by plan or segment.

Investor Updates

Monthly report combining MRR trends with other metrics from Google Analytics or your CRM.

Sales Dashboard

New subscriptions by week, average deal size, and trial conversion rates for your sales team.

Custom KPIs

Build calculated fields in Looker Studio to create metrics specific to your business model.

Ready to build custom dashboards?

Get Started Free View Documentation

Free until you're above $200k ARR. No credit card required.