Growth is no accident
Built by a founder who needed it
GrowPanel was founded by Lasse Schou, a serial SaaS entrepreneur with more than two decades of building, scaling and exiting software businesses. He bootstrapped Mouseflow, a behavior analytics platform, from $0 to $10M ARR before exiting, and co-founded Soundvenue, Denmark's leading music and culture publication.
Today, alongside GrowPanel, Lasse runs PageVitals and invests in early-stage SaaS companies, including Morningscore, ContentKing (acquired by Conductor), resOS, Cybanetix and Viio (acquired by Matrix42).
Those years showed how hard it is for founders to keep a clear, reliable view of their metrics while juggling pricing, growth, retention and expansion. The existing tools were too complex, too noisy, or too far from what operators actually need. GrowPanel is the tool he wished he'd had: clarity without complexity.
Read more about LassePrinciples we build by
Every customer's MRR is rebuilt from their complete billing history, so numbers never drift and always reconcile.
Answers in seconds, not a data project. The important numbers first, the detail one click away.
Free until $200k ARR, and every feature on every plan. You pay more only when your business is bigger.
Ask questions in plain English, get forecasts and summaries, and connect your own AI assistant through MCP.
Read-only access to your billing system, EU hosting and GDPR compliance. Security and compliance.
New reports and improvements land constantly, shaped by customer feedback. See the changelog.
"GrowPanel gave us clear visibility into our ARR and churn for the first time. We've improved retention by 15% in just three months."
"With GrowPanel, cohort and retention and expansion revenue are finally visualized clearly. It's like having a SaaS CFO built into our dashboard."
"We migrated from ChartMogul to GrowPanel in a day and never looked back. Cleaner UI, better metrics, and smarter insights."
