Lasse Schou

I've spent more than two decades building software companies. My biggest venture was Mouseflow, a behavior analytics platform that records visitor sessions and generates heatmaps. I founded it in 2010, bootstrapped it as CEO for nearly a decade, and scaled it from zero to $10M ARR before transitioning to CTO and eventually exiting.

Before Mouseflow, I co-founded Soundvenue in 2002 - which became Denmark's leading music and culture publication. Both experiences taught me what it takes to build products people love and businesses that last.

Today, I run GrowPanel and PageVitals while actively investing in early-stage SaaS companies. GrowPanel exists because I lived the pain of tracking subscription metrics across spreadsheets and disconnected tools. I built the analytics platform I always wished I had - designed by someone who has actually scaled a SaaS business, for founders who want clarity without complexity.