The GrowPanel blog

Notes on building a SaaS business that lasts

Metrics, pricing, retention and growth, from people who build and measure subscription businesses every day. Plus what's new in GrowPanel.

Academy 9 November 2025 · 8 min read

Designing the perfect SaaS trial

Designing the right free trial is one of the most overlooked growth levers in SaaS. It shapes your acquisition funnel, conversion rate, payback period, and even your churn profile – yet many...

Academy 30 October 2025 · 6 min read

How should discounts be treated in MRR?

A SaaS founder recently asked me a question that sounds simple – but isn't: "If I give a one-time discount on an annual plan, should it still count toward MRR?" It's one of those...

Academy 18 October 2025 · 8 min read

Can usage-based pricing be counted as MRR?

I was reviewing metrics dashboards with a SaaS founder when we hit a tricky question: "Can you count usage-based revenue as Monthly Recurring Revenue?" The founder who runs a...

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