Designing the perfect SaaS trial
Designing the right free trial is one of the most overlooked growth levers in SaaS. It shapes your acquisition funnel, conversion rate, payback period, and even your churn profile – yet many...
The GrowPanel blog
Academy
8 posts about academy.
How should discounts be treated in MRR?
A SaaS founder recently asked me a question that sounds simple – but isn't: "If I give a one-time discount on an annual plan, should it still count toward MRR?" It's one of those...
Can usage-based pricing be counted as MRR?
I was reviewing metrics dashboards with a SaaS founder when we hit a tricky question: "Can you count usage-based revenue as Monthly Recurring Revenue?" The founder who runs a...
How do I calculate the lifetime value of customers in SaaS
Three months ago, I was reviewing the metrics dashboard for a Copenhagen-based SaaS company I considered invested in. Their founder was beaming about their LTV:CAC ratio of 4:1, showing me...
When should you recognize churn in SaaS
I was reviewing metrics dashboards with a SaaS founder when we hit what seemed like a simple question: when exactly should they count a customer as churned? The founder wanted to recognize...
How many days should a SaaS trial be?
Ask ten SaaS founders how long a trial should be, and you'll probably get ten different answers. Some swear by the classic 14-day window, others stretch it to a month, and a few keep it wide...
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